Business & Finance

Dreaming of combining flower farming and wedding design? The wedding farmer-florist model offers creativity, control, and profitability, but is it the right fit for you? Explore the rewards, challenges, and whether weddings align with your flower-farming goals.

Learn how to capture stunning photos of your flowers with these simple yet effective photography tips. From mastering lighting to creative composition, discover techniques to showcase your blooms beautifully and authentically.

Promoting your flower farm doesn’t have to be overwhelming. In this final installment of our Marketing Basics series, discover how to showcase your flowers with authenticity and connect with customers using strategies like social media, local outreach, and SEO.

Learn how to confidently price your flowers with this guide for flower farmers. Discover strategies for balancing costs, customer demand, and profitability, all while staying true to your business goals.

Marketing doesn’t have to be overwhelming! In this first part of our marketing series for flower farmers, we’ll cover the basics of marketing, introduce two of the Four P’s (Product and Pricing), and lay the groundwork for growing your business with confidence.

Take your flower farming finances to the next level with a detailed year-end budget analysis. Learn how to compare your budget to actual results, analyze variances, and refine your financial strategies for a more accurate and effective budget next year.

Discover how to analyze the profitability of your flower farm with actionable steps to evaluate pricing, cut costs, and maximize your sales. Learn to make data-driven decisions that help your farm grow, thrive, and stay profitable.

Are flowers recession-proof? As the economy tightens, flower farmers face unique challenges balancing costs, pricing, and customer demand. This in-depth exploration examines the flower industry’s history, its relationship with economic downturns, and actionable strategies to thrive—even in a slowing market. Learn how to get lean, pivot offerings, and nurture customer relationships while staying sustainable and profitable.

Choosing the right business entity is a critical step for any small flower farm. From liability protection to tax handling, understanding your options—like sole proprietorships, LLCs, partnerships, or corporations—empowers you to make informed decisions for your farm's future. This guide breaks down complex topics into practical insights to help you determine the best path for your unique operation.

Cultivating a strong relationship with your customers is as vital as tending to your flowers. Whether you're navigating the highs and lows of feedback or fine-tuning your communication strategies, this guide provides actionable tips to nurture trust, handle tricky situations, and keep your flower farming business blooming.

Curious about launching a bouquet subscription? Discover practical insights on bouquet size, style, and seasonal variations to create a memorable experience for your members and grow customer loyalty.

Over six seasons, our bouquet subscription has transformed in response to customer demand, personal insights, and the unexpected twists that come with flower farming. Join me as I reflect on the journey, share lessons learned, and offer insights for creating a sustainable flower subscription model.

Learn how to create a practical budget tailored for your flower farm. From analyzing last year’s finances to setting realistic goals for revenue and expenses, this guide will help you plan for growth, make smarter investments, and avoid common financial pitfalls.

Think you need a blooming field to sell flowers? Think again! Learn how to build your flower farm business and brand before your first harvest with actionable steps for success.

Winter is the perfect time to set meaningful goals for your flower farm. From vision boarding to mapping out actionable steps, this blog will help you set your farm up for a successful and fulfilling season ahead. Whether you're aiming to sell bouquets, expand your offerings, or just keep your sanity intact, this guide is here to inspire and organize your journey!

Do you need to take on weddings to be a profitable flower farmer? This question comes up time and again for growers wondering if wedding work is the only way to sustain their flower farming dream. The truth? Weddings can be incredibly rewarding but are not the only path to profitability. Explore how diverse sales outlets like bouquet subscriptions, pop-ups, custom orders, and other creative ideas can keep your flower farm thriving without the added pressure of weddings.

Farmers markets can be a fantastic way to grow your flower business, build community connections, and master your craft. Discover practical tips for setting up a successful booth, choosing the right products, and creating a memorable customer experience.

Exploring the best ways to sell your flowers? From farmers markets to online shops and pop-ups, discover direct-to-consumer sales outlets that help you build your brand, connect with customers, and grow your flower farm.

Starting your flower farming journey? Learn how defining your products and understanding your target market lay the foundation for a successful first season.

Starting your flower farm’s first year can feel overwhelming, but with a practical budget, you’ll gain clarity and confidence. This guide helps you map out costs, prioritize investments, and decide if flower farming is the right step for your finances and goals.

Effective bookkeeping is the backbone of a successful flower farming business. Learn how to set up your financial systems, simplify data entry, and make informed decisions with this guide tailored for flower farmers.

Building your flower farm’s brand is about more than just a logo—it's about crafting a story, connecting with your audience, and staying true to your values. Discover practical tips for creating a brand that reflects your passion and builds lasting connections.